Lufthansa Group Corporate Design (m/w/d)

Lufthansa Group Corporate Design (m/w/d)

This is an exciting opportunity to develop the visual identity of the largest aviation group in
Europe, Lufthansa Group. As we embark on modernizing our look and feel we are looking for a
hands-on inhouse Referent Corporate Designer to support on day-to-day design tasks.

Facts

• Location Frankfurt / Main
• Employment level Direct entry
• Function Marketing
• Working time Full time
• Application deadline 02-04-2025

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Tasks

The Group Brand Strategy & Brand Management team drives four key strategic topics:

• Brand Strategy & Brand Measurement
• Brand Management
• Design & Visual Identity Development
• Premium Project
• Visual development of the Group brand
• Developing visual identity guidelines and assets (e.g. image language, color scheme)
• Secure visual brand governance & consistency of brand usage
• Establishing tools & processes to ensure correct implementation of corporate design
• Being first point of contact for all operational brand questions (design support) & steering of the design support agency
• Being responsible for the BMO content from a design perspective
• Developing templates & stationary (PowerPoint, Word etc.)
• Translation into applications (e.g. digital)
• Translation into Group-wide brand architecture & multi airline brand presence
• Supporting departments and subsidiaries on the redesign of their brands
• Developing 3D design guidelines and supporting visual projects (New Experience Centre, etc.)

Benefits

Old-age provision / employee retirement, Company bonus (if applicable), Free parking, Lufthansa shares, Flight privileges, Canteen (subsidized by employer), Jobticket / Subsidized public transport, Part-time models, Hybrid working possible, Flexible working hours, Development programs / Training opportunities, Doctoral studies / Master‘s degree / Ph.D., Doctor‘s office, Lockers for cyclists / sportsmen, Have a shower, 13th monthly salary

Behind the scenes

Working for Europe’s largest Avaition
We show Lufthansa Group in all its diversity.
Are you enthusiastic about brand strategy,
brand design and brand communication
within the company? Then become part of
our team.
Working for Europe’s largest Avaition
We show Lufthansa Group in all its diversity.
Are you enthusiastic about brand strategy,
brand design and brand communication
within the company? Then become part of
our team.
Working for Europe’s largest Avaition

Requirements

Please send your application and CV in English only.

• Education in graphic, media or communication design
• Several years of relevant professional experience in companies or on the agency side
• Understanding of strategic brand management and ability to translate this into corporate design
• Proven experience in the development of branding projects
• Professional handling of common graphics programs (InDesign, Photoshop) including hands-on design expert
• Good feel for typography, image conception and color
• Innovative, creative and visualization-savvy personality
• Willingness to go the extra mile, high quality standards for your own work
• Experience project management
• Experience making compelling PowerPoint presentations towards senior management
• Cool head and ability to keep an overview even with a high workload
• Fluent in English

Company

About Deutsche Lufthansa AG
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. It plays a leading role in its European home market. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.
www.lufthansa.com
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